Every Can Counts


Choosing charities to partner with on our 3% People & Planet Fund is one of our happiest and hardest tasks. There are countless worthy causes that can benefit from the money and support we give through our initiative. It’s why we established the fund in the first place - to join forces with others to make a real difference in the world.

>We can’t give to every organisation, as much as we would love to, but we can choose some whose vision and values around community, environment and wellbeing align with ours. Which is why in 2020 we jumped at the chance to work with Every Can Counts. They are passionate about the infinite recyclability of drink cans and that is something we can really get behind.

Every Can Counts inspires people to do the right thing with their empty cans by recycling them; through awareness campaigns and improving and promoting ‘on the go’ can recycling facilities. They aim to deliver 100% can recycling in Europe and are already working in 16 countries across Europe, to help them make every can count.

This is a subject close to our hearts at Feel Good, as our drinks are sold in aluminium cans. This was a sustainable decision - while we know mining virgin aluminium can be environmentally damaging, once in circulation the aluminium can be recycled forever. Your can, if recycled properly, could be back on the shelf within a couple of months. That’s quite an amazing achievement, especially when you think that using recycled aluminium saves 95% of energy compared to primary production. In the UK over 75% of aluminium cans are recycled. It’s a positive statistic but one we can improve on, particularly considering how plastic pollution has rocketed during the COVID pandemic. This is in part due to unavoidable medical waste but it is still a critical issue which is currently low on the agenda. Our environment continues to suffer.

Last September, along with our friends at Every Can Counts, we encouraged people to get outside and join World Clean Up Day with a competition and lots of fact filled inspiration too.

#DoGood #BeGood #FeelGood

Hope you can join us. Watch this space for more details.

#DoGood #BeGood #FeelGood

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