Every Can Counts


Our core mission at Feel Good is to help give something back to the world. As we are taking from earth’s resources, we aim to replace that and much more. That’s one of the reasons we set up our 3% People & Planet Fund - we donate 3% of our sales to charities that support personal and planetary wellbeing.

We are thrilled to announce our first charity partner, Every Can Counts. They are passionate, as we are, about the infinite recyclability of drink cans. Their goal is to inspire people to do the right thing with their empty cans by recycling them; through awareness campaigns and improving & promoting ‘on the go’ can recycling facilities.

Every Can Counts is aiming to deliver 100% can recycling in Europe. They are already working in 16 countries across Europe, we want to help them make every can count.

During the COVID pandemic, plastic pollution has rocketed with single use plastic usage being the main cause. Some of it unavoidable (medical equipment), but in terms of authorities setting up systems to dispose of plastic safely and move to compostable and recyclable single use consumer items, this has been pushed to the bottom of agendas. Coupled with the price of oil at an historic low due to lack of travel, virgin plastic is now much cheaper than recycled plastic. Hence our seas and our environments have become filled with more plastic than ever.

In September, with the support of our friends at Every Can Counts, we will be encouraging people to get outside and join World Clean Up Day with a competition and lots of fact filled inspiration to help you make the right choices to Feel Good about the world we live in.

Hope you can join us. Watch this space for more details.

#DoGood #BeGood #FeelGood

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