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Introducing...You Buy We Plant!

If you know anything about Feel Good, you’ll know that we’re passionate about protecting our planet. 

Did you know that coastal ecosystems actually capture and store carbon from our atmosphere and oceans? This is known as 'blue carbon', and it's crucial for removing and preventing carbon from reaching our atmospheres and contributing to global warming. 

One of the most effective tools our oceans have to sequester carbon is seagrass. That’s why we’ve been working with Project Seagrass as part of our 3% for people and planet initiative. But we want to do even more. 

Which is why we’re launching our You Buy We Plant initiative, where we’ll be working directly with project seagrass to plant seagrass for every case we sell! 

But firstly...

Why seagrass?

To put it simply, seagrass is an absolutely incredible tool in our fight against climate change. As we all know, the climate crisis is here, and we can see the effects all around us. Natural disasters like wildfires, floods and droughts are grim reminders that we humans need to take action and do it fast. This is one of the main benefits of using seagrass, and one of the reasons we love it so much. It can sequester carbon faster than the tropical rainforests. 

Seagrass is super efficient and the ocean is absolutely massive. This is a perfect combination when it comes to tackling climate change. Seagrass is responsible for absorbing 1/3 of seagrass captured from the Ocean annually, despite only 0.1% of the seafloor! 

As well as being incredible for sequestering carbon, seagrass is so important for marine life. A 10,000m2 area can support 80,000 fish and over a million invertebrates. In fact, seagrass is responsible for providing a habitat for over 20% of the world's fisheries.  

Unfortunately, though, there’s a problem. 

Since the 1980s we've lost 1/3 of our seagrass meadows and in the UK that fact is sadly closer to 40%/ Seagrass requires time, care, and investment to harvest and grow. While we currently donate profits to Project Seagrass to protect seagrass meadows, we want to do even more. 

At Feel Good Drinks, we're not about squeezing out every last bit of profit we can: we want to do what we can to give back and protect the planet we all live on. And that’s exactly why we've launched our You Buy We Plant initiative.

How it works

For every case of Feel Good Drinks, we’ll plant seagrass. We’ll be working directly with project seagrasses UK's first ever in-land nursery in Laugharne Wales to cultivate and harvest the seeds. These seeds will then be used in community initiatives where they’ll be planted in seagrass meadows across England, Scotland and Wales. 

This is a pioneering project and will be fundamental in helping project seagrass scale their planting efforts, so we’ll be providing lots of behind-the-scenes updates, so you can see exactly what your purchase is supporting. 

So the next time you order a case of Feel Good, know that you’re not just ordering a refreshing drink for yourself. You’re helping project seagrass on their journey to to save our seas.  

Click here to find out more about #YouBuyWePlant 💙🌱🌊
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#YouBuyWePlant - Nursery News with Charlie Young. Vol.1

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