At the heart of Feel Good is a mission to make this world a better place for everyone. We wanted to create a brand that could give back to people AND the planet. Giving people a better choice about how they consume. That’s why we created the 3% for People & Planet Fund. We donate 3% of our sales to charities that support personal and planetary wellbeing. Now that feels good doesn’t it?

Feel Good Drinks - 3%
Feel Good Drinks - 3%
Feel Good Drinks - 3%

We facilitate #FeelGoodMoments in partnership with charities that align with our values of fostering communities, the environment and personal wellbeing. The good news is we can help more people as Feel Good grows. Every can makes a difference.

Feel Good employees get involved too. Every year they each work 4 days at the charities we have partnered with on #DoGoodMoments. Feeling good inside and out!

Here’s what the 3% for People & Planet Fund is up to in 2020.

Feel Good Drinks - 3%

FareShare UK

2020 has been an exceptional year, creating hardship for many people across the world: we are honoured to help support FareShare UK's mission of tackling food waste by distributing quality surplus food to 11,000 frontline charities and community groups as part of our 3% People and Planet Fund. This December we are supporting families in need by giving 63,000 cans and counting to food banks all over the UK, a small part of FareShare’s vital work in providing almost a million meals to vulnerable people every week.

Feel Good Drinks - 3%

Only a Pavement Away

The hospitality industry has arguably, been hit the hardest by the COVID-19 pandemic this year. We are honoured to be part of the incredible work Only A Pavement Away do helping the homeless find a new life and employment in the hospitality industry. We have donated, alongside Greene King and Billy Gibbs - 750 rucksacks, sleeping bags and flasks to help people living on the streets as part of their Winter Warmth campaign. All the donations will be distributed across London, Brighton and Manchester by volunteers this November 2020.

Feel Good Drinks - 3%

Every Can Counts

We are thrilled to announce our first charity partner, Every Can Counts. They are passionate, as we are, about the infinite recyclability of drink cans. Their goal is to inspire people to do the right thing with their empty cans by recycling them; through awareness campaigns and improving & promoting ‘on the go’ can recycling facilities. Every Can Counts is aiming to deliver 100% can recycling in Europe. They are already working in 16 countries across Europe, we want to help them make every can count.