Our Story

Sometimes, we feel a little lost in the 24/7 complexity of life. We wanted to create a brand that could facilitate moments to help people find what makes them Feel Good. And by giving back through our 3% People and Planet Fund, we hope to help make the world a better place for everyone. #RealGoodMoments

Positive Planet

We want to be thoughtful in our decisions and make the right choices for our planet and it’s communities. Feel Good is at the start of a sustainability journey and we will be constantly looking to improve our impact as we progress. These are the conscious choices we have made now to reduce the environmental footprint of our drink. And don’t forget to recycle your can! If there’s no aluminium recycling point near you, take it home and put it in your recycling bin.

Small steps, giant leaps.

Why is it important to recycle your drinks can?

At Feel Good, we recognise that mining virgin aluminium can be environmentally damaging and is energy intensive to produce. Once in circulation however, aluminium can be recycled forever without losing any of its properties. As a permanent material, aluminium is perfect for the circular economy.

We know that in the UK, over 75% of aluminium cans are recycled and using recycled aluminium saves 95% of energy compared to primary production. Recycling your can is crucial to further improve recycling rates and reducing demand for raw materials.

Whilst at home recycling rates are strong, ‘on-the-go’ recycling of cans still needs improving. That's why here at Feel Good we are choosing partners which help improve aluminium recycling rates, reducing the strain on our planet’s resources.

Fast Facts to Feel Good about:

  • - 75% of all aluminium ever produced is still in circulation today
  • - Recycled aluminium can be back on the shelves in as little as 60 days
  • - 95% of aluminium packaging collected in the UK is recycled within Europe, rather than being sent around the globe
  • - The energy saved by recycling one drinks can would power a TV for 4 hours.

Sustainability Journey

Learn More

3% for People & Planet

Learn More