You buy. We plant.
What we’re doing
Since 1980, we’ve lost over 35% of our seagrass meadows. That equates to about 1.5% per year, or football fields each hour. We’re working with Project Seagrass to help protect and restore seagrass meadows across the UK coastline.
How it works
For every 12 cans of Feel Good you buy, we plant 1 seagrass seed.
The more you buy, the more we plant.
This seed is cultivated and harvested by Project Seagrass in the UKs first ever seagrass nursery in Wales.
This seed is then planted in coastal meadows across Wales, England and Scotland.
We’re passionate about protecting and restoring seagrass because...
Seagrass provides food and habitat for thousands of species such as shellfish, seahorses, manatees and sea turtles. Over 30x more animals live within seagrass compared to adjacent sandy habitats.
Seagrass plants acts as carbon sinks, meaning they’re able to absorb atmospheric carbon and store it in their sediment for thousands of years. Despite occupying just 0.1% of the seafloor, seagrass is responsible for storing 11% of the organic carbon buried in the ocean. In fact, seagrass can carbon at a faster rate than tropical rainforests making it a fantastic natural solution to protect the planet against climate change.
Seagrass meadows form the basis of the world’s primary fishing grounds, supplying 20% of the world's fisheries.
Seagrass responds rapidly to environmental changes meaning they can provide insights into overfishing, destructive fishing practices, pollution and water quality and more.
Through sequestering (absorbing) and storing carbon, seagrass plays a large role in mitigating climate change. Carbon absorbed by ocean and coastal ecosystems including seagrass is called Blue Carbon. Seagrass is a blue carbon powerhouse meaning it’s highly effective at sequestering carbon from the atmosphere and can save it for thousands of years!
How it works:
Seagrass removes carbon from its environment.
Unlike trees, 95% of this carbon is stored in the soil or is used in photosynthesis (for food & growth).
Carbon stored in soil can last for a millenia. Whereas carbon stored in plant tissue lasts for up to a decade.
This means marine ecosystems store up to 10x more carbon than forests & can capture it up to 35x faster.
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